Experience

VP, Growth — Webflow (2023–Present)

Leading the global growth organization as a member of the senior leadership team inside a multi-hundred-million ARR environment. The remit spans growth marketing, demand generation, lifecycle, partner and ecosystem marketing, marketing operations, and the analytics infrastructure that governs decision-making across the business. Direct ownership of acquisition, expansion, and retention outcomes across both self-serve and enterprise segments.

The core challenge at Webflow is a dual-motion problem: scaling a high-velocity self-serve business while simultaneously building an enterprise motion from the ground up, and designing the infrastructure for both to reinforce rather than compete. That means operating a portfolio-based growth model where PLG signals feed enterprise qualification, lifecycle drives expansion, and partner-sourced pipeline compounds the whole system.

Key work includes embedding AI and predictive modeling across GTM workflows to elevate qualification rigor, segmentation precision, and forecast accuracy; building and scaling the partner motion to drive global co-marketing leverage and partner-sourced pipeline; and co-owning company-wide go-to-market strategy with Product and Sales to align monetization, positioning, and revenue design.

Partner — Hypergrowth Partners (2024–Present)

Advising venture-backed and growth-stage companies across all stages on go-to-market architecture, revenue design, and scalable growth systems. Work directly with founders and executive teams to align product-led and sales-led motions, strengthen category positioning, and build demand engines that compound.

Engagements span AI-enabled acquisition and lifecycle strategy, product marketing and category creation, outbound and enterprise sales alignment, CAC modeling and forecasting, funding readiness, and GTM operating design across both self-serve and complex enterprise environments.

VP, Growth & Product Marketing — Affirm (2020–2023)

Led Affirm's global growth organization of approximately 65 people across B2B and B2C as a member of the senior leadership team. Responsible for growth marketing, product marketing, product growth, lifecycle, creative studio, marketing operations, analytics, and end-to-end GTM execution. Also served as interim leader of Brand Marketing.

The headline number: GMV scaled from $8.3B to $20.2B — a 143% increase in two years — by rebuilding the revenue architecture across acquisition, activation, monetization, and retention. Institutionalized incrementality-driven capital allocation across marketing, optimizing marketing efficiency and materially advancing GAAP profitability.

Defined and owned Affirm's B2B and consumer positioning, establishing a differentiated fintech narrative across merchant and consumer audiences simultaneously. Co-owned company-wide growth strategy with Product and Engineering, aligning product innovation, distribution, and revenue acceleration across core and emerging businesses. Built a next-best-action growth engine spanning product and marketing, unifying data science signals to materially improve revenue efficiency, retention, and lifetime value. Operationalized AI-native growth systems including predictive modeling, automated GTM workflows, and personalized funnels to expand network effects and improve monetization. Led high-impact ecosystem and co-marketing initiatives with Shopify, Amazon, Lowes, and Walmart, driving incremental GMV and strengthening category leadership.

Sr. Director, Global Digital Marketing & Marketing Operations — FIS / Worldpay (2016–2021)

Led and scaled a 120-person global digital marketing organization spanning demand generation, marketing operations, automation, and analytics — driving measurable revenue growth across retail, institutional, and partner channels inside a Fortune 500 environment.

Built an advanced marketing automation and data science practice, integrating predictive models for channel preference, engagement likelihood, cross-sell and up-sell probability, and churn prediction. Defined and executed global digital marketing strategy, aligning integrated campaigns across all lines of business and strategic bank partners. Operationalized ML-driven automation to orchestrate complex customer journeys and deliver personalized engagement at scale. Directed enterprise-wide Marketo administration, leading a team of Marketo Certified Experts across multiple global instances. Pioneered experimental marketing and comprehensive testing programs that became the company standard for data-driven growth experimentation.

Chief Marketing Officer — Audax Automation (2014–2016)

Defined and led company-wide growth strategy, driving expansion through strategic partnerships, enterprise client acquisition, and category positioning in the marketing automation space. Built and scaled a high-performance global team of Marketo, Eloqua, HubSpot, Pardot, and Infusionsoft specialists — including Marketo Certified Experts and Certified Solutions Architects — to deliver complex automation implementations for enterprise clients. Architected automation frameworks and customer journey systems that improved lead velocity, personalization, and campaign efficiency. Partnered directly with C-suite and marketing operations leaders to modernize go-to-market systems, optimize performance, and unlock compounding growth across channels.

Founder — Alacrity Marketing (now Verve) (2010–2013)

Built and scaled a full-service demand generation, brand development, and performance marketing agency from the ground up. Grew Alacrity into a trusted partner for national and global brands, delivering scalable marketing strategies across B2B and B2C industries. Enterprise clients included Marriott, Hewlett-Packard, Whole Foods, Amazon, Brocade, Microsoft, and Walmart. Led ABM strategies for national contracts, managed paid and organic social campaigns at enterprise scale, directed SEM and PPC for B2B and DTC brands, and developed high-impact demand generation programs powered by modern marketing automation.