I build high-impact growth teams in exciting and emerging industries.

As a data-driven growth executive, I bring deep expertise in growth marketing, product growth, marketing technology, and strategy, helping companies scale efficiently while driving incremental, sustainable revenue growth.

I’ve built and sold successful digital marketing agencies, bootstrapped eCommerce and fintech apps, but my true passion lies in leading global marketing and product growth teams at high-growth B2B & B2C companies. My experience spans PLG, self-serve, and sales-led GTM motions, ensuring they work together seamlessly to maximize acquisition, activation, and revenue.

I specialize in scaling data-driven teams that optimize the full growth funnel—acquisition, activation, retention, and monetization—by leveraging automation, predictive modeling, and integrated growth strategies. Through this, I’ve helped companies navigate hypergrowth, revenue reacceleration, IPOs, and major liquidity events, designing and executing frameworks that drive long-term business impact.

My work has been recognized with industry awards in growth marketing and automation, and I’ve been featured in multiple publications for contributions to digital strategy, leadership, and revenue growth. Beyond scaling companies, I also advise and invest in late-stage technology businesses, helping them unlock their next phase of growth.

To inquire about consulting or board opportunities, drop me a line here.

Areas of Expertise

Strategic Brand & Market Leadership

  • Narrative Architecture – Define and evolve the company’s strategic story to lead markets, shape perception, and elevate valuation.

  • Category Design – Codify and dominate a market category that aligns with long-term vision and customer psychology.

  • Reputation Capital Management – Build trust and authority with key stakeholders: media, analysts, investors, and customers.

  • Public Readiness & IPO Narrative – Craft the market-facing narrative, investor story, and comms discipline required for a successful IPO or liquidity event.

Growth Strategy & Revenue Acceleration

  • Multi-Segment GTM Strategy – Orchestrate tailored motions across self-serve, PLG, enterprise, and partner-led channels.

  • Full-Funnel Revenue Engine Design – Architect a cohesive growth system across brand, demand, lifecycle, and expansion.

  • Precision Demand Generation – Align brand and performance to acquire high-intent pipeline with ruthless efficiency.

Customer & Product Centricity

  • Segmentation & Value Prop Fit – Deeply align ICPs with differentiated value to increase conversion and retention.

  • Product Marketing Excellence – Own positioning, launches, and competitive intelligence to influence roadmap and revenue.

  • Lifecycle Growth Strategy – Drive usage, upsell, and loyalty through orchestrated customer journey touchpoints.

Marketing Ops & Infrastructure for Scale

  • Attribution & Performance Rigor – Implement robust, board-grade marketing measurement systems tied to revenue.

  • Org Design & Talent Architecture – Scale high-performance teams with the right mix of builders, operators, and creatives.

  • MarTech Ecosystem Governance – Future-proof the stack to enable experimentation, personalization, and automation.

Executive Influence & Market Expansion

  • C-Suite & Board Alignment – Translate marketing into business impact, influencing strategic decisions and capital allocation.

  • International GTM & Localization – Lead expansion playbooks that balance global consistency with local nuance.

  • Strategic Ecosystem Partnerships – Drive leverage through alliances, integrations, and co-marketing with adjacent players.

Experience

Current

VP, Growth at Webflow

Partner at Hypergrowth Partners

Advisor, Board of Directors at various organizations

Past

Head of Growth Marketing, Product Growth, and Marketing Operations at Affirm.

Chief Marketing & Strategy Officer, Audax Automation.

Head of Global Digital Marketing & Marketing Operations at FIS.

Head of Global Digital Marketing & Marketing Operations at Worldpay.

Global Head of Marketing Technology & Operations at Vantiv.

Board of Directors, various organizations.

Other: additionally, I have led hyper-successful e-commerce and affiliate marketing ventures.

Collaborative Leadership: I firmly believe that the best ideas and outcomes are born out of collective intelligence. I strive to create an environment where every team member feels valued, empowered, and encouraged to contribute their unique perspectives. By fostering a culture of collaboration, I ensure that my teams are aligned, motivated, and working together towards shared goals.

Strategic Vision: As a marketing executive, I recognize the importance of having a clear and compelling vision for the marketing function. I develop a strategic roadmap that aligns marketing initiatives with broader business objectives, ensuring that every action we take contributes to the overall growth of the organization. I communicate this vision effectively to my teams, empowering them to make informed decisions and take ownership of their projects.

Data-Driven Decision Making: In today's data-rich landscape, I emphasize the importance of making decisions based on solid analytics and insights. I encourage my teams to gather, analyze, and interpret data to gain a deep understanding of market trends, customer behavior, and competitive landscapes. By leveraging data, we can make informed marketing decisions, optimize campaigns, and drive continuous improvement.

Customer-Centric Approach: At the heart of successful marketing lies a deep understanding of our customers. I prioritize building strong relationships with customers, listening to their needs, and using their feedback to shape our strategies. I encourage my teams to conduct thorough market research, engage in customer conversations, and continuously evaluate our value proposition to ensure we deliver meaningful solutions and experiences that resonate with our target audience.

Agile and Adaptive Mindset: In the rapidly evolving business landscape, adaptability is key. I instill an agile mindset within my teams, empowering them to respond quickly to market changes and seize emerging opportunities. We embrace innovation, experiment with new marketing channels and technologies, and adapt our strategies based on real-time feedback and results. By staying nimble, we remain ahead of the curve and drive incremental growth for our businesses.

Continuous Learning and Development: I believe in the importance of fostering a learning culture within my teams. I encourage professional development, providing resources and opportunities for skill enhancement. By staying updated with the latest marketing trends, technologies, and best practices, we remain at the forefront of our industry and deliver innovative strategies that drive impactful results.

Measurable Impact: As a marketing executive, I understand the significance of measuring and quantifying the impact of our marketing efforts. I establish key performance indicators (KPIs) and metrics that align with business objectives, enabling us to track progress, evaluate success, and optimize our strategies accordingly. By focusing on measurable outcomes, we ensure accountability and demonstrate the value of marketing as a revenue-driving function.

Have fun! Life’s too short. As Jerry Greenfield of Ben & Jerry’s liked to say, “if it’s not fun, why do it?”

Philosophy